I was lucky enough to be invited to ASOS Head Office in Camden earlier this year after I wrote a blog post on the brand – https://www.fashionkiller.co.uk/2014/03/whats-happened-to-asos.html – although the blog post was negative and highlighted many issues I found important. In return ASOS apologised multiple times (can be found in the comment section) and offered me this great opportunity just so I could see how everything runs.
One thing I can say is that the office is spectacular and if I were to picture what type of environment I would want to work in (in terms of an office space), ASOS fit the bill. From womenswear to the studio and even meeting two of the designers, I witnessed every aspect of the business and grew even more fond of what ASOS represent, produce and are as a brand!
While being guided around the office with three of the sweetest ladies, I was able to talk with Freya and Delilah, two of the ASOS designers and got a sneak peak of what was coming next; trends that ASOS will be hosting and parts of their collection, As an event, you and I will know everything before everyone else with me releasing exclusive blog posts before the release date. So, it’s time to save up because honestly ASOS is K I L L I N G it! You have to trust me on this one…
Tomorrow ASOS Africa launches and is hosted in the Green Room. ASOS Africa launched the first collection in Feb 2010, the AW14 collection which launches tomorrow. ASOS Africa collection. To those of you that don’t know what the Green Room is; it is a dedicated selling space for fashion brands who are proactively benefiting people. Each season, locally sourced Kenyan fabrics provide design inspiration, with the strongest often being chosen to include within the collection.
To accommodate the growing number of employees and production facilities required to meet the demand for the range, ASOS Foundation – a charity since 2011 – donated funds to match proceeds from sales of the spring / summer ’11 and autumn / winter ’11 ASOS Africa collections. The combined contributions have enabled the development of a bigger new workshop, where every team member receives lunch and free childcare is provided on site to support working mothers. And this is why I would love to see you guys purchase some of these unbelievably cute pieces that can be worn whether you are loud and colourful or just super laid back and chilled mami.
ASOS AFRICA Shirt with Mixed Print £40
ASOS AFRICA Shorts in Print £38
ASOS AFRICA Culottes in Mono Print £45
ASOS AFRICA Pencil Skirt in Scuba & Mix Print £40
Do tell me what your favourite piece is below and how you would rock it and don’t forget you can find this tomorrow in the Green Room.