The Man Behind the Brand: The Gloss

“Styling came natural because I wanted to design but
when you’re 16-17 and haven’t been taught how to sew, you have to figure out
where you fit in. My first job was for a cast member from Bad Girls Club, then
I moved on to singers/TV and then to being published in Magazines!”
says
Perrin, the man behind the brand.


Social media definitely has its benefits. Think about it,
how many relationships have been formed due to a follow or like, or how many
opportunities have arisen due to being on the right platform? The answer is
thousands, if not millions. So, when I happened to follow one stylish man named
Perrin and received a follow back, I didn’t think months later I would be
interviewing the man behind the brand, The Gloss. To those of you who don’t
follow me on Twitter – which is
rather shameful – Perrin is the wardrobe stylist/co-owner of The Gloss, a brand
that creates clothes for the girl who doesn’t want to live on a ‘on trend’ base
lifestyle; instead she mixes and matches her brands. “We want our
customers to go out and spend money on investments and pair those investments
with our clothes. Just recently someone ordered a dress from us and wore her
Phillip Lim bag to a dinner that for us was amazing.”


Before I could get an insight into the brand, I really
wanted to get to know one of the main men behind it all. Perrin’s love for fashion
came when he was young; at around the age of 11/12, Perrin was caught in a
sketching frenzy. His obvious talent and love for fashion then lead to his
parents gifting him with the ultimate gift that would impact and shape his
future; a sewing machine. Perrin fell so in love with the industry that he
studied magazines for years, learnt all the designers names and who designed
for what. Which eventually lead him to his internship with the TV personality Paul Wharton as an assistant, as he
appeared on the hit Bravo show, ‘The Real Housewives of D.C”. Perrin ended
up styling him for a magazine cover and then going on to working with his
Modelling Agency. His eye for fashion and clear talent pushed him to start
booking his own jobs styling as well as working in Public Relations for brands
in NYC.

And just when he thought it couldn’t get any better, it did!
Perrin has had the chance to style JoJo, Zendaya, Dawn Richards, Lil Debbie,
Azealia Banks and most recently the singer/song writer behind Rihanna’s
hit “BBHMM”, Bibi Bourelly! And that’s just a fraction of the pretty
awesome list. After becoming infamous for styling some of the greats, Perrin
was always asked by girls’ when/if he would ever open a store and although each
time, Perrin replied with the disappointing answer of ‘no’, he would give away
pieces he had left over from shoots or never used to friends – I think I need
to befriend a stylist! “I got tired of pulling from other brands for
shoots and when styling, I wanted something of my own. My boyfriend William and
I created The Gloss and what it is this day.” 

Dreams are formed every day, but it often takes skill,
resources and time to achieve those dreams; and that was exactly the case for
Perrin and William. After the dream of ‘The Gloss’ was formed, Perrin and William then realised that
not only didn’t they have the resources but they also lacked some of the skills
needed to create the ultimate brand and therefore needed the ultimate team.
After 2 years of putting The Gloss on hold and focusing on styling, Perrin
finally got his shit together (literally) and The Gloss was born! “We’ve
been open for about a month now and it’s more than what we all dreamt, let
alone thought could happen.

After discovering a little more about the man, I desperately
wanted to know about the brand. With their first season coming up, I was
excited to see what was in store for The Gloss gal or guy. And the best way to
find that out is to understand the story behind a collection. For any and every
designer, there is always a story/inspiration, whether it’s a muse, a location
or an era that inspired the formation – what inspires the collection is what creates
it. And I think it’s fair to say, Perrin’s answer most definitely has me
excited for the launch, “We’re really we’re inspired by street wear in
the 09’s, NYC in 96-98 was crazy cool, effortless style. This fall we want to
introduce floor length bombers to our customers; sleeveless coats, oversized
fur coats in a denim jacket form with a collar and buttons. This fall will be
The Gloss’s first season! We want it to be special items that can worn for
many years to come.”
 

With A/W witnessing a craze amount of duster coats, fur on
items other than coats, patchwork, eastern influence, velvet, slip dresses and
eighties inspired clothes, The Gloss is due to be very on trend – I’m just
dying to see that floor length bomber! And when on trend, on par for success.
With a bright and stylish future ahead, I had to ultimate question,
“what’s next?” – Yes, I’m nosey! But I know you want to know too,
“For now, we are working on our cosmetics line! People hear “The
Gloss” and instantly think make-up, so it makes sense. We are also adding
more sections to the store so it’s be easier for our customers to navigate. And
of course, we’re working with a bunch of amazing stylist, so more
shoots are to be expected.”

As expected, when asking the man of the moment, what excites
him the most about The Gloss, his answered mirrored any passionate artist who
loves their work, “seeing people buy our products; like getting items for a
Birthday look. It’s crazy, we really didn’t know what to expect when we opened
the shop, we thought it would be this little store, and we now have customers
in NYC, Miami, Hawaii, and London it’s still unreal!”
Unreal it is,
especially for a store that’s only been operating for a month or so.

Before I could wrap up the interview, I really had to ask
the founder and owner/stylist of The Gloss what his favourite fashion item is
at the moment and who is his style icon. And as suspected, “RIHANNA!
It’s always been her. Every time I need inspiration or an idea on how to piece
together looks, I go to her. I literally have a file of looks from 2010-2015!
She keeps all of us on our toes! And my favourite fashion items now are
sunglasses and this Transparent Hermes Bag from my shop! I love that I can wear
5 different colours of the same glasses with multiple looks! “-
I mean who
doesn’t love Ri, or see her as an icon of an era and as for sunnies, he’s a man
after my own heart!

“We want girls and boys to be able to find items
they’ll love forever, we say this all the time but we provide staple pieces
with a twist, if you see a handbag from us, it’s not your normal leather
staple bag, it’s transparent or has a pop of colour, nothing is
“basic” we love simplicity, but we want to provide a range of
timeless pieces!” 

I can’t thank Perrin enough for taking the time out to chat
with me, hearing about the success of a dream always inspires me to do better
and be better. Don’t forget to follow the man behind the brand on social media
and The Gloss:

Instagram: @IntoDaGloss
The Gloss Twitter: @GlossTheLabel
Perrin Twitter: @IntoDaGloss

Any words of wisdom Perrin for aspiring fashion designers/creatives?

“If you have your eyes set on anything in the creative field – whether your in high school, college or an adult – and you’re unsure of what the next step is, take some time to study, use the Internet and read up on blogs and magazines; being self taught and learning on your own terms outside of going to school is really important. Fashion for me isn’t a “thing” or a “hobby” its an emotion. I feel like it makes me feel some type of way, it’s really all I know and am good at. Stick to what you want to focus on. If you’re interested in doing an internship; study the brand you’re interested in, see who their customer is and what market they are targeting, be professional always and stay true to what you want. If you want to do isn’t for you try something new but never give up or let it get to you personally, fashion is all about opinion’s – good or bad”

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